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 Location:  Home » Informations » General » Information Dashboard Design: The Effective Visual Communication of DataNovember 20, 2008  


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Information Dashboard Design: The Effective Visual Communication of Data
Information Dashboard Design: The Effective Visual Communication of Data
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Author: Stephen Few
Publisher: O'Reilly Media, Inc.
Category: Book

List Price: $34.99
Buy New: $19.59
You Save: $15.40 (44%)
Buy New/Used from $19.59

Avg. Customer Rating: 4.5 out of 5 stars(41 reviews)
Sales Rank: 6640

Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 223
Shipping Weight (lbs): 1.9
Dimensions (in): 9.9 x 8.3 x 0.6

ISBN: 0596100167
Dewey Decimal Number: 005
EAN: 9780596100162
ASIN: 0596100167

Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days

Editorial Reviews:

Product Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.

This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design" will explain how to:

Avoid the thirteen mistakes common to dashboard design

Provide viewers with the information they need quickly and clearly

Apply what we now know about visual perception to the visual presentation of information

Minimize distractions, cliches, and unnecessary embellishments that create confusion

Organize business information to support meaning and usability

Create an aesthetically pleasing viewing experience

Maintain consistency of design to provide accurate interpretation

Optimize the power of dashboard technology by pairing it with visual effectiveness

Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten," Visit his website at www.perceptualedge.com.


Customer Reviews:   Read 36 more reviews...

4 out of 5 stars Essential Reading for Presenters of Data at all Organizations   October 29, 2008
In this book, Mr. Few highlights the common design mistakes of dashboard design and provides tools to enable the audience to easily get the relevant information quickly.

Stephen draws from psychology to define best practices for organizing business information in a way that elevates accurate interpretation. He promotes the use of Bar graphs for clearly displaying information, while demonstrating that our human parallel processing of our eyes and brains do not effectively interpret quantitative scale using pie charts or radar graphs.

The book insightfully shares that Dashboard Design has different forms depending on the different role of which it will be used. Few classifies Information Dashboard into three types relative to the Role:

*Strategic Purposes: The primary use today is the Executive Dashboard that provides a quick overview that decision makers need to monitor the health and opportunities of the business.

*Analytical Purposes: Require more context behind the numbers, including meaningful comparisons, historical background and more specific performance evaluators.

*Operational Purposes: Monitors Operations that are continuously changing and may require immediate attention. Operation Dashboards require the most specific and highest level of detail, but must also be clear and simple for the audience to understand quickly what needs to be done.

Before this book, few people knew to differentiate Dashboard Design according to the role the information will be used for - Strategic, Analytical or Operational.

Another key takeaway is to avoid fragmenting data sets that share relationships. Stephen argues grouping interrelated together on a single screen can tell a more complete story. Mr. Few says of Information Dashboards, "simultaneity of vision that it offers: the ability to see everything that you need at once. This enables comparisons that lead to insights-".

Information Dashboard Design is a must read for presenters of information at all levels of the organization. Stephen Few provides practical lessons on how to raise audience comprehension of the data and make your meetings more valuable.

Stephen Few has 20 years of expertise in the field of data visualization and is an MBA professor at Haas Business School, UC Berkeley.




5 out of 5 stars Easy to read and simple to understand   October 7, 2008
This book is very nicely written in easy to understand manner. The format and layout of the content itself communicates importance of visual aspects at core.
Usage of colors and presentation of data are eye openers for BI Professionals like me. I mean, most of these years after seeing all those animated charts and sweet looking dashboards (from all big BI vendors), the real meaning was somewhere had been lost. I think this book is must read for everyone who needs to present data, and not only for people who design Dashboard.
THIS IS PRACTICAL!



4 out of 5 stars drags you to read it!!   August 8, 2008
Really interesting book...especially if you are looking around to find sth like this...I was really lost in looking for dashboards, but this book made an impact. I propose it to anyone that has any relationship with dashboards!!


4 out of 5 stars Clear, concise, and cleanly designed and presented.   August 5, 2008
This is a good book for those who need a better understanding of what constitutes a quality (visual) information dashboard. It doesn't get bogged down in useless details, focusing instead on the primary design factors (e.g. use of grapics, layout and space, text typeface and emphasis) which will help you to create a USEFUL and used info dashboard. The book itself is well designed (as one would expect) and the author's tone is casual and concise. Ample illustrations and images provide examples of the Dos and Don'ts so you can readily understand the design guidelines the author advocates.

Most of the book focuses on the visual aspects of info presentation with some useful forays into areas such as proper requirements/measurements gathering and different user types. Little of the book is on the "back-end" or deep business needs/uses of informational dashboards.

I think the book is well written, wise, and should be required reading for any developer who finds themselves working on an information dashboard or other data presentation project. Readers looking for more business case background or data-wrestling info will need other books but should consider reading this one to make sure all their hardwork doesn't result in a turd of a final presentation/project deliverable.



3 out of 5 stars Decent book   June 14, 2008
  1 out of 1 found this review helpful

Nutshell review - A decent book on dashboard design. I had hoped for more examples of good design rather than more examples of bad. Worth looking at nonetheless.


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